The reason we gravitate to the familiar is because that…

Greg Unger

The reason we gravitate to the familiar is because that familiarity allows us to better predict the future, to a higher degree. Familiarity allows the brain to fill in variables with known value ranges in the processing equations the brain uses to determine conclusions based on…

A members’ writing from The Anthology — this is an honest preview. Read the full piece on The Book of Unger.