The Book of Unger
The Anthology
One of the most powerful motivating mechanisms within the mind…

One of the most powerful motivating mechanisms within the mind…

Greg Unger

One of the most powerful motivating mechanisms within the mind is the concept of loss. What we stand to lose is always more powerful than the promise of what we have to gain. The human mind will do whatever it takes not to endure loss. So when you are fearful to act, when you…

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Rise, and breathe a purer air.